Found a book in the New Books section called Blogwild! A Guide for Small Business Blogging by Andy Wibbels. I’ve read the first few chapters and so far it is excellent. Wibbels breaks his chapters into bite-sized nuggets and avoids jargon and techno-babble to make an easy-to-read intro that makes the case for small business to get blogging.

I haven’t broken far into the Wibbels’ rationale for emphasizing small business, but personally I’d say small biz and blogs are a perfect fit, because small businesses generally need to emphasize their ability to respond quickly to market changes and customer requests as a competitive advantage, and what allows for quicker communication to a broad audience than a updatable, commentable, subscribable, blog?